Your business customers are increasingly searching for products, services and suppliers online. How do you make sure your customers encounter you in that digital search process? And, more importantly, how do you then entice them to get acquainted or make a purchase?
Not all of your potential customers have the time or ability to come to a showroom. Thereby, it is sometimes challenging for the sales department to show the product, company or production process offline in a concrete and complete way. So ensure a virtual warm welcome with these 4 steps.
Step 1: create an impressive online showcase
Online shows much more than you ever thought possible in real life. Not only that: an impressive digital showcase costs you little effort and resources. But what should you think about? Forget boring PowerPoint presentations or faltering video calls. Instead, think, for example, of vivid 360° tours of your online showroom. Showcase your ingenious product through a super detailed 3D model. Receive your prospect in your own corporate metaverse. Or how about an interactive product demo, where the customer can ask questions directly? See, that’s when things get interesting, right?
Step 2: prepare tight online sales meeting
Is your customer interested? Then offer the opportunity for an online introduction. An online meeting is quicker and easier for your sales department and for your customer to arrange than a physical appointment. This way you lower the barrier and immediately give an online-savvy business card. Make sure your first appointment is tight: create a well-organized calendar (using Let’s Zoip’s handy templates, for example) and link ahead to related content that your business customers shouldn’t miss, such as your online showcase or company video.
Step 3: provide clear digital follow-up
Does the first online meeting go successfully? Then make sure your potential customer can easily find and share valuable information from the conversation. Make it clear who your customer can turn to for any follow-up questions. Preferably do this all in one online attractive environment. Preferably personalized with your client’s logo. Monitor the visit so you keep a better grip on the sales process. Quite convenient!
Step 4: get advice for more online sales
Want to improve your online sales experience to acquire more customers easier and faster? Seek advice from your colleagues, organize a brainstorm with your team and create an action plan. Or: schedule an intake with Let’s Zoip’s consultants. Feel free to contact us and ask for advice.